The Kentucky Derby Festival is a private, not-for-profit community celebration leading up to the greatest two minutes in sports, the Kentucky Derby.  The Festival does not receive financial assistance from the Louisville Metro Government or the State of Kentucky and is responsible for raising its own funds.  The primary sources of income to the Festival are proceeds from Kroger’s Fest-a-Ville/Chow Wagon, ticketed events, corporate sponsorships and Pegasus Sponsorship sales.

Pegasus has been regarded as the horse of Muses (goddesses of the arts) and symbol of poetry.  The symbol is said to have magical powers, heightening the natural powers of mortals and creating an almost supernatural spirit.

Proceeds from the sales of Pegasus Pins allow the Festival to provide free events to the public such as the Republic Bank Pegasus Parade and Thunder Over Louisville just to name a few.  In all over 60% of the events are free to the public.

In 1973 a little over 2,000 Pegasus Pins were sold and in 2016 over 200,000 were sold.

The Festival hopes to sell 250,000 Pegasus Pins in 2018!  The Pegasus Pins are $6.00 in advance and $7.00 at the event.  The Festival Fun Pack consists of five (5) individual pins in envelopes and sells for $25.00 which is a $5 savings.

In 2018 consumers are asked to become a Pegasus Sponsor with the Kentucky Derby Festival.  Many benefits are offered to participants including:


  • Participation in the Gold Winner Pegasus Pin Program requires a $6.00 minimum investment for a Pegasus Pin.
  • In each Pegasus Pin Envelope is a 2018 Pegasus Pin, a “registration card” with an alphanumeric number and three (3) valuable coupons. Register your pins by downloading the Festival’s app or at PegasusPins.com.
  • Every pin is eligible to win a Weekly Grand Prize, which begins Friday, March 16.
  • Gold Winner Pegasus Pins are eligible for the Gold Pin Winner Grand Prize of a 2018 Honda CR-V. The Gold Pin Winner Grand Prize Drawing will be held on Friday, May 11.  
  • Your Gold Winner Pegasus Pin is yours to keep after registering for the Grand Prize Drawings online.
  • Festival Fun Packs are $25.00. Packs will consist of five (5) individual pin envelopes.  The consumer will have the opportunity to purchase a Gold Winner Pegasus Pin and Exchange Pin for $40.00 each or $70.00 for both.  If you have any questions about the “Festival Fun Pack”, please contact Hailee Fults for more information at (502) 572-3846 or email at hfults@kdf.org.
  • Pegasuspins.com information:
    • A link to the Festival’s pin store for all current and vintage pins.
    • Find out where to buy Pegasus Pins near you at over 1,000 retail outlets.
    • Your source for a complete list of Pegasus Pin sponsors and prizes.
    • Up-to-date benefits and rules.
    • Frequently Asked Questions.
    • COLLECTORS! GOLD WINNER Pegasus Pins and Exchange Pins are available to purchase. Visit pegasuspins.com for details.
  • Special Kentucky Derby Festival Pegasus Pin Program Information Hotline (502) 584-FEST.
  • Approximately 12,000 Gold Winner Pegasus Pins are available to be distributed during the Pegasus Pin Program promotion. Eight (8) Weekly Grand Prizes and one (1) Gold Pin Winner Grand Prize will be awarded during the Pegasus Pin Program.  The odds of getting a Gold Winner Pegasus Pin are approximately 1 in 20.

Evan Williams Bourbon
“Speakeasy Bourbon Party”

AAA East Central
$2,500 Travel Certificate

Commonwealth Credit Union
$2,500 VISA Gift Card

Window World
$2,500 Certificate For Windows

Papa Johns
$2,500 Gift Card For Papa John’s Pizza

$2,500 Meijer Shopping Spree

$2,500 Kroger Fuel Card

$2,500 Kroger Grocery Card



Kentuckiana Honda Dealers
2018 Honda CR-V

Liquor Barn Registration Card– Free Commemorative Derby Festival Glass. Present the card to receive your limited edition Kentucky Derby Festival Glass exclusively available at Liquor Barn. To see the commemorative glass, only available at Liquor Barn, please visit liquorbarn.com.  Redemption available at Louisville area Liquor Barn locations: Springhurst, Hurstbourne, Fern Valley, Bashford Manor Jefferson Commons & Middletown Commons. Available March 5 through May 5, 2018 OR while supplies last. One glass per coupon, limit 4 coupons per person per visit.


Interstate All Battery Center– One (1) Watch battery with installation 99¢. Additional watch battery installation on sale for $5.99. Tax not included. Not valid with offers or discounts. Available at 1831 Blankenbaker Parkway, Suite 300, Louisville, KY 40299.


Mike Linnig’s– One free 24 Oz. Soft Drink. Dine-in only. Redeemable only at the Main restaurant location at 9308 Cane Run Road, Louisville, KY 40258


Mike Linnig’s– $1.00 off food order of $10.00 or more. Dine-in only. Redeemable only at the main restaurant location at 9308 Cane Run Road, Louisville, KY 40258


Joe’s Crab Shack– 10% off purchase of food. Not valid with any other offer or discount. Tax & gratuity not included. Only valid at 131 River Road, Louisville, KY 40202.


Kern’s Kitchen/DERBY-PIE®– $2.00 off official DERBY-PIE® Chocolate Nut Pie. Redeem at the following locations: 1850 S. Hurstbourne Parkway, 3420 Fern Valley Road, 4301 Towne Center Drive, 13401 Shelbyville Road, and 4901 Outer Loop, or at Party Mart at 4808 Brownsboro Center.


Rootie’s Sports Bar & Grille– $10.00 off and a free bottle of Rootie’s KY Proud BBQ sauce when you purchase $25 of food. Eat-in only, no substitutions. One coupon per customer, per visit. Not redeemable with any other offer.


Evan Williams– $3 off one tour at the Evan Williams Bourbon Experience. Submit this coupon at the Evan Williams Bourbon Experience for a $3 discount off of one (1) regular priced tour. Offer valid through 12/31/2018. The Evan Williams Bourbon Experience is located at 528 West Main Street, Louisville, KY, 40202. Information regarding the Evan Williams Bourbon Experience can be found by visiting www.evanwilliamsbourbonexperience.com.


Academy Sports– $10 off your next purchase of $50 or more. Offer valid through May 31, 2018. Valid at Academy Sports + Outdoors stores only, excludes academy.com. Limit one coupon per customer. Minimum purchase is pre-tax. Cannot be combined with other offers. No cash value, no credit for returns, no cash back. Excludes clearance, previous purchases, select national brands, and gift cards. Some additional exclusions may apply; visit academy.com/details for full details.


Papa Johns– Free 10″ cheesesticks with a minimum purchase of $10 or more at PapaJohns.com. Each promo code is unique and valid for one-time use, per e-mail address.


Meijer– $5 off total purchase of $40 or more* with coupon. Limit one coupon per transaction.


Kroger– One FREE Package of Kroger Batteries, 4-pack (AA, AAA) or 2-pack (C, D) with an additional $10 purchase. Limit 1 coupon per transaction.


Kroger– One FREE Italian bread from the Deli/Bakery with an additional $10 purchase. Limit 1 coupon per transaction.


Kroger– One FREE Montgomery Inn BBQ Sauce 18oz. with an additional $10 purchase. Limit 1 coupon per transaction.


Kroger– Save $2 off the purchase of $10 or more of Fresh Produce. Limit 1 coupon per transaction.


Kroger– Save $2 off the purchase of $10 or more of Fresh Seafood. Limit 1 coupon per transaction.


Kroger– Save $2 off purchase of Bloom Haus signature Dozen Roses. Limit 1 per transaction.

  • Anyone who becomes a Pegasus Sponsor for a minimum of $6.00 is a winner!
  • Approximately 1 in 20 Pegasus Sponsorship envelopes contain a Gold Winner Pegasus Pin

The Kentucky Derby Festival Gold Winner Pegasus Pin Program will officially kick off Monday, March 5.

Opening Ceremonies “Thunder Over Louisville” will take place on Saturday, April 21.