The Kentucky Derby Festival is a private, not-for-profit community celebration leading up to the greatest two minutes in sports, the Kentucky Derby.  The Festival does not receive financial assistance from the Louisville Metro Government or the State of Kentucky and is responsible for raising its own funds.  The primary sources of income to the Festival are proceeds from Kroger’s Fest-a-Ville/Chow Wagon, ticketed events, corporate sponsorships and Pegasus Sponsorship sales.

Pegasus has been regarded as the horse of Muses (goddesses of the arts) and symbol of poetry.  The symbol is said to have magical powers, heightening the natural powers of mortals and creating an almost supernatural spirit.

Proceeds from the sales of Pegasus Pins allow the Festival to provide free events to the public such as the Republic Bank Pegasus Parade and Thunder Over Louisville just to name a few.  In all over 60% of the events are free to the public.

In 1973 a little over 2,000 Pegasus Pins were sold and in 2016 over 200,000 were sold.

The Festival hopes to sell 250,000 Pegasus Pins in 2019!  The Pegasus Pins are $6.00 in advance and $7.00 at the event.  The Festival Fun Pack consists of four (4) individual pins and (1) “Hero” metal pin in envelopes and sells for $25.00 which is a $5 savings.

In 2019 consumers are asked to become a Pegasus Sponsor with the Kentucky Derby Festival.  Many benefits are offered to participants including:

  • Participation in the Gold Winner Pegasus Pin Program requires a $6.00 minimum investment for a Pegasus Pin.
  • In each Pegasus Pin Envelope is a 2019 Pegasus Pin, a “registration card” with an alphanumeric number and three (3) valuable coupons. Register your pins by downloading the Festival’s app or at pegasuspins.com.
  • Every pin is eligible to win a Weekly Grand Prize, which begins Friday, March 15.
  • Gold Winner Pegasus Pins are eligible for the Gold Pin Winner Grand Prize of a 2019 Honda CR-V. The Gold Pin Winner Grand Prize Drawing will be held on Friday, May 10.
  • Your Gold Winner Pegasus Pin is yours to keep after registering for the Grand Prize Drawings online.
  • Festival Fun Packs are $25.00. Packs will consist of four (4) individual pins and (1) “Hero” metal pin in the envelopes.  The consumer will have the opportunity to purchase a Gold Winner Pegasus Pin and Exchange Pin for $40.00 each or $70.00 for both.  If you have any questions about the “Festival Fun Pack”, please contact the Pin Program for more information at (502) 572-3846 or email at PegasusPins@kdf.org.
  • For information:
    • A link to the Festival’s pin store for all current and vintage pins.
    • Find out where to buy Pegasus Pins near you at over 1,000 retail outlets.
    • Your source for a complete list of Pegasus Pin sponsors and prizes.
    • Up-to-date benefits and rules.
    • Frequently Asked Questions.
    • COLLECTORS! GOLD WINNER Pegasus Pins and Exchange Pins are available to purchase. Visit comfor details.
  • Special Kentucky Derby Festival Pegasus Pin Program Information Hotline (502) 584-FEST.
  • Approximately 12,000 Gold Winner Pegasus Pins are available to be distributed during the Pegasus Pin Program promotion. Eight (8) Weekly Grand Prizes and one (1) Gold Pin Winner Grand Prize will be awarded during the Pegasus Pin Program.  The odds of getting a Gold Winner Pegasus Pin are approximately 1 in 20.

Evan Williams Bourbon
“Speakeasy Bourbon Party”

Main Event Entertainment
$2500 Gift Card

AAA East Central
$2,500 Travel Certificate

Commonwealth Credit Union
$2,500 VISA Gift Card

Cox’s Smoker Outlet
$2,500 Marker’s Mark Bourbon Experience

$2,500 Meijer Shopping Spree

Papa Johns
$2,500 Gift Card For Papa John’s Pizza

$2,500 Kroger Fuel Card

$2,500 Kroger Grocery Card



Kentuckiana Honda Dealers
2019 Honda CR-V

Academy Sports + Outdoors – $10 off your next purchase of $50 or more. Offer valid through May 31, 2019. Valid at Academy Sports + Outdoors only. Excludes academy.com. Limit one coupon per customer. Minimum purchase is pre-tax. Cannot be combined with other offers. No cash value, no credit for returns, no cash back. Excludes clearance, previous purchases, select national brands, and gift cards. Some additional exclusions may apply; visitacademy.com/details for full details.

Cox’s Smokers Outlet – 10% off your first purchase of $50.00 or more on the new Cox’s App. App available to download in both the Apple and Android stores. Discount only available on liquor, wine, and craft beer.  Not valid on sale items.  Coupon expires on 8/1/2019

Evan Williams – $5 off one traditional tour & tasting at the Evan Williams Bourbon Experience. Submit this coupon at the Evan Williams Bourbon Experience for $5 off one (1) regular priced Traditional Tour & Tasting. Offer valid through 12/31/2019. The Evan Williams Bourbon Experience is located at 528 West Main Street, Louisville, KY, 40202. Information regarding the Evan Williams Bourbon Experience can be found by visiting www.evanwilliams.com/visit. Offer does not apply to tours booked online. Not to be combined with any other offer. Must be 21 years of age to redeem. Limit one coupon per person, per visit. Not redeemable for cash. Void where prohibited. Heaven Hill Distillery reserves the right to cancel or amend this coupon at any time.

Feeders Supply – $10 Off purchase of $50 or more. Limit one coupon per household, per visit. $50 limit does not include sales tax. Single transaction limit. May not be combined with other store coupons. No cash value. Not redeemable for cash or credit on prior or future purchases. Not valid for gift cards, Dr. John’s Wellness Clinic, Happy Tails Obedience Training, or pet adoptions. Expiration 6/30/19.

Joe’s Crab Shack – Free chef’s app or kid’s meal. Free chef appetizer or kids’ meal with the purchase of an adult entrée. Offer valid at Louisville location only. Free kids’ meal not available on the steampot or crab bucket options. Not valid with any other offer or discount. One per table: per party: per visit. Expires: 12/31/19.

Kroger – One free Italian bread from the Deli/Bakery with an additional $10 purchase. Limit 1 coupon per transaction. Expires 5/31/2019.

Kroger – Save $2 off the purchase of $10 or more of Fresh Produce. Limit 1 coupon per transaction. Expires 5/31/2019.

Kroger – One free Montgomery Inn BBQ Sauce 18 oz. with an additional $10 purchase. Limit 1 coupon per transaction. Expires 5/31/2019.

Liquor Barn/Party Mart Registration Card – Use this exclusive Kentucky Derby Festival card at any Liquor Barn and

Party Mart location to receive $2 off Kern’s Kitchen Derby Pie® and $2 off any variety Master of Mixes® 1.75-liter drink mixes EVERY time you shop! No limit! Good at any Liquor Barn or Party Mart location with this card. Valid in-store only from 3/4/19 through 5/5/19. Master of mixes selections vary by store.

Main Event – Free $20 game play with purchase of $20 game play. Free arcade play will be added to a FUNcard as bonus value and cannot be used as payment for any other activity, food, beverage, group event or refunded for cash (except where required by law). One coupon per person/per visit. Cannot be combined with any other offers or redeemed online. Valid at Main Event in Louisville, KY only. Valid thru 5/31/19.

Meijer – $5 off total purchase of $40 or more with coupon. Coupon good 3/5-5/17/19. Limit one coupon per transaction.

Mike Linnig’s – One free 24 Oz. Soft Drink. Dine-in only. Redeemable only at the main restaurant location at 9308 Cane Run Road, Louisville, KY 40258. Expires November 1, 2019.

Mike Linnig’s – $1.00 off food order of $10.00 or more. Dine-in only. Redeemable only at the main restaurant location at 9308 Cane Run Road, Louisville, KY 40258. Expires November 1, 2019.

Papa John’s – Free cheesesticks with a minimum purchase of $12.00 at PapaJohns.com. Each promo code is unique and valid for one-time use, per e-mail address. Offer valid online only thru 8/31/19 at participating Papa John’s restaurants. Not valid with any other coupons or discounts. Limited delivery area. Delivery fee may apply. Customer responsible for all applicable taxes.

Rootie’s Sports Bar & Grille – $10 off and a Free bottle of Rootie’s KY Proud BBQ sauce when you purchase $25 of food.  Eat in only, no substitutions. One coupon per customer, per visit. Not redeemable with any other offer. Expires 5/31/19.

1213 Apparel by Synerism – Get your Official KDF Gear online and save 20% off your purchase with on code KDF19. Visit www.1213apparel.com.  Expires 05/31/19.

  • Anyone who becomes a Pegasus Sponsor for a minimum of $6.00 is a winner!
  • Approximately 1 in 20 Pegasus Sponsorship envelopes contain a Gold Winner Pegasus Pin

The Kentucky Derby Festival Gold Winner Pegasus Pin Program will officially kick off Monday, March 4.

Opening Ceremonies “Thunder Over Louisville” will take place on Saturday, April 13.