What is a Pegasus Pin Sponsorship?

Why Buy A Pegasus Pin?

The Pegasus Pin sponsorship program began as an awareness campaign for the Derby Festival in 1973. At that time, only 10,000 of the plastic pins were produced. The 1973 version of the pin is valued at $800-$1,000 and it’s rare to find them.

Since then, the pins have become one of the primary sources of funding for Derby Festival events. A pin sponsorship investment is a way fans can support the Kentucky Derby Festival, a not-for-profit organization providing world-class entertainment. More than 250,000 of the pins are produced each year.

The Pegasus Pin Program is more exciting than ever and offers more opportunities to WIN PRIZES.



Have A Pin? Here’s What You Need to Know:

  • If you have purchased a Pegasus Pin, hang on to it! Not only will purchasing a Pegasus Pin greatly support the Festival, but you get the following perks:
    • FREE admission to 2021 Pin admission events
    • Three coupons in each envelope valid through September 30, 2020
    • A chance to win 2021 Weekly Grand Prizes by registering your pin
    • Gold Winner Pins have an opportunity to win a 2021 Honda CR-V!
  • You can continue to register online HERE at pegasuspins.com.
  • If you have any questions, please contact us at pegasuspins@kdf.org or visit the website, pegasuspins.com 


Why a Pegasus?

The Pegasus Pin was modeled after the Kentucky Derby Festival’s traditional symbol of the Pegasus, which was established with the very first Pegasus Parade (The Pegasus Parade was also the event that started it all!). Dubbed the “Pegasus” Parade for the winged horse of Greek mythology, the first event was to symbolize the magic, energy and excitement the Festival hoped to generate before it was fully established.


How much is a Pegasus Pin?

The Pegasus Pins are $6.00 if you buy them in advance from one of our retail partners, and $7.00 at the gate of the event.

The Festival Fun Pack has the best savings for a Family – 5 Pegasus Pins in one envelope, for $25.00. (That’s $5 in savings!)


When can I buy a Pegasus Pin?

Pegasus Pins will arrive at Louisville and Southern Indiana Kroger stores beginning August 3 through September 5, 2020!


Where can I buy a Pegasus Pin?

Purchase NOW by visiting our online store HERE.

We’re in Louisville and Southern Indiana Kroger stores from August 3 to September 5, 2020.


Why should I register my pin?

Registering your pins unlocks your chances to win in the Kentucky Derby Festival Pegasus Pin Sponsorship Program!

You’ll have the opportunity to win in one of the 2021 Weekly Grand Prize Drawings.

Registering your Gold Pin Sponsorship also makes you eligible for a chance to win the Gold Pin Winner Grand Prize, a donated 2021 Honda CR-V from Kentuckiana Honda Dealers.


Which pins can I register?

You can register ANY Pegasus Pin! The Pegasus Pin is a $6.00 minimum sponsorship investment and comes in a Pegasus Pin Envelope with a Registration Card. This includes both the Main plastic Pegasus Pin & the Gold Winner Plastic Pegasus Pin. (Metal pins are not eligible.)


What are my chances of winning with a pin?

Anyone who becomes a Pegasus Pin Sponsor by purchasing a Pin at $6 or more, wins by supporting the Festival’s ability to produce FREE events for the community. Pegasus Pin sponsors (purchasers) can register for the Weekly Prize Drawings, and receive a bundle of offers from some of our corporate sponsors.

Approximately 1 in 20 Pegasus Sponsorship envelopes contain a Gold Winner Pegasus Pin (the Gold version of the Pegasus Pin), which is the only Pin eligible for the Gold Pin Winner Grand Prize, a donated 2021 Honda CR-V from Kentuckiana Honda Dealers.


How many pins can I register?

You can register as many pins as you want! The more pins you purchase to Sponsor the Festival, the more chances you will have to win.


What are the Coupon Offers?

You can find a full list of the Coupon offers HERE.


What is the Kentucky Derby Festival Pegasus Pin Sponsorship Program?

It is the many benefits that Pegasus Pin Sponsors receive when they support the Kentucky Derby Festival by purchasing an Official 2020 Pegasus Pin for $6 or more. Proceeds from the sales of Pegasus Pins allow the Festival to provide free events to the public like the Pegasus Parade & Thunder Over Louisville, just to name a few.

In addition to Free Entry to all Pin Admission Festival Events, the Kentucky Derby Festival Pegasus Pin Sponsorship Program includes the following benefits:

  • Every 2020 Pegasus Pin, including Gold Pin Winners, are eligible to win a Weekly Grand Prize, which will resume in 2021.
  • Gold Winner Pegasus Pins are eligible for the Gold Pin Winner Grand Prize of a 2021 Honda CR-V.
  • Your Gold Winner Pegasus Pin is yours to keep after registering for the Grand Prize Drawings online.

*In order to be eligible for these benefits, Pegasus Pin Sponsors (purchasers) must register their pins by downloading the Festival’s app or at pegasuspins.com and entering the registration code. Each Pegasus Pin Envelope includes a “registration card” with an alphanumeric number and three (3) valuable coupons.


What is the Festival Fun Pack of Pegasus Pins?

Festival Fun Packs are $25.00. Packs have five (5) individual Pegasus Pins. This bundled opportunity offers $5 in savings, as well as exclusive coupon offers geared toward family fun from Festival Sponsors.


How many possible prizes are there?

There will be Weekly Grand Prize drawings over the course of eight (8) weeks, with most Prizes valued at $2,500 or more. The 2021 Weekly Grand Prizes will be determined at a later date.

With a Gold Winner Pegasus Pin, an additional Grand Prize of a 2021 Honda CR-V from Kentuckiana Honda Dealers is possible.


Does my child need a Pegasus Pin to get into events?

Children age 6 and under will not need a Pegasus Pin to get into events! All other children and adults will need their own Pegasus Pins to get into Pin Admission events.


Which pins can I use to get into events?

You can use any 2020 Pegasus Pin to get into Pin Admission events for 2021. This includes the Official 2020 Pegasus Pin (plastic), the 2020 Gold Pegasus Pin (plastic), any of the 2020 Event Pins (metal), and 2020 Corporate Pins (metal).


What are event pins?

Event pins are a collection of metal Pins created every year to represent select Derby Festival events. Each Pin represents a different event, which means that there are sometimes over 100 different designs to be collected. Each metal event pin can be used as entry to Pin Admission events, and are typically seen as collector items. Most event pins are $8.


Where do Pegasus Pin proceeds go?

Proceeds from the sales of Pegasus Pins allow the Festival to provide free events to the public such as the Zoeller Company Pegasus Parade and Thunder Over Louisville just to name a few.  In all, over 60% of the events are free to the public.


If you have any further questions about the Pegasus Pin Sponsorship Program, please contact the Pin Program for more information at (502) 572-3846 or email at PegasusPins@kdf.org.