What is a Pegasus Pin Sponsorship?

Why Buy A Pegasus Pin?


The Pegasus Pin sponsorship program began as an awareness campaign for the Derby Festival in 1973. At that time, only 10,000 of the plastic pins were produced. The 1973 version of the pin is valued at $800-$1,000 and it’s rare to find them.

Since then, the pins have become one of the primary sources of funding for Derby Festival events. A pin sponsorship investment is a way fans can support the Kentucky Derby Festival, a not-for-profit organization providing world-class entertainment. In recent years, more than 250,000 of the pins are produced each year. This year, there will be nearly 225,000 in circulation.

The Pegasus Pin Program is more exciting than ever and offers more opportunities to WIN PRIZES!


Why a Pegasus Pin? 

More than a sign of Spring, Pegasus Pins are a key fundraiser for the non-profit Kentucky Derby Festival. Pegasus Pins are a great way to share the Festival spirit! 

Proceeds from the sales of Pegasus Pins allow the Festival to provide free events to the public such as the Zoeller Pump Company Pegasus Parade and Thunder Over Louisville just to name a few.  In all, over 60% of the events are free to the public.


Any Pin can win! 

The Festival will be giving away 15 Grand Prizes over the course of eight (8) weeks and any 2024 Pegasus Pin can win. The Prizes will be given away on Fridays beginning Friday, March 15 through Friday, May 3.  

Those who find and register a Gold Pegasus Pin also have a chance to win a $20,000 cash prize to be given away Friday, May 10. With nearly 18,500 gold pins in circulation, the odds of finding a Gold  Pegasus Pin are approximately 1 in 15 

Add to your collection and show your support by purchasing one today! Shop Now

June 21 - June 21